Oral-B
Post Purchase Digital Welcome Guides
The ask
Create a digital welcome experience for a new Oral-B electric toothbrush user easily get acquainted with their new iO toothbrush that will be a place to house 5 new getting started videos our agency created.
Role: Design and UX/UI Lead
Agency: Saatchi&Saatchi
Creative team: Sole designer
What we did
We designed a post purchase path for a someone who was new to their iO electric toothbrush to get from opening the package to quickly having the knowledge they need to get started. This involved creating printed materials for inside of the products packaging that included steps to get going and a QR code leading to the digital welcome guides. The welcome guides were a slightly deeper look and introduction to the consumers new toothbrush discussing technique, features, toothbrush care, and charging.
An individual QR code for each series of the lineup leads to tailored versions of the experience so each user is seeing their brush and the information that's particular to it and its features. Interactions designed to mimic how someone would use the brush itself.
The entire experience is intertwined with the 5 videos the agency produced for Oral-B tucked into the relevant sections.
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